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Discover the Learning Power of “Content Diving”

By Alex Mandossian

I often enjoy cold pizza the “morning after” more than the piping hot version the night before :-)

What does the joy of devouring day-old pizza have to do with your info marketing content or your success as an entrepreneurial CEO?

Two things, actually …

1) Principle centered content never gets stale, it only gets better with age.

You can return to it again and again to see it with new eyes on YouTube, hear it with a new ears on a Teleseminar or visualize it with a new mind when reading a blog post like this one

2) Deep diving into familiar content doesn’t breed contempt, it breeds more success!

As a student, your one and only path to mastering anything I teach you is through the path of familiarity.

If you are an info marketer, the only way [Read more…]

“Click and Get Rich”

By Alex Mandossian

Maritza Parra

Listen to the Replay…

Maritza Parra is an author, speaker and trainer who’s passionate about helping people empower themselves and take their ideas out of their heads and turn them into products which is what she has done her whole life without really knowing it until a few years ago!

During this 1-hour Virtual Book Tour, Maritza tells the story behind her book, Click and Grow Rich Online. The book’s promise is “13 Proven Success Principles to Make Money Online Now.”

Click here to add this book to your library.

“Bookinars” Sell Books Faster and Easier

By Alex Mandossian

secret-code-of-success1 I have spectacular news if you’re an author or infopreneur.

You now have the opportunity to experience the fastest, easiest and most economical way to sell truckloads of your books and info products – even if you’re self-published – without spending a single penny more on advertising or promotional costs.

Sound like a pipe dream? Hardly. In fact, I’m cordially inviting you – on this post – to experience this new marketing breakthrough I’m talking about during 4 weekly 90-minute tele-gatherings.

Your total investment for private phone access is to get ONE book available right now on Amazon, Barnes & Noble and Borders.

The book itself will be your Action Guide for each of the four tele-gatherings and its title is The Secret Code of Success written by my friend, Noah St. John.

I’ll tell you more about the [Read more…]

Does Your Email Inbox Need A 60-Sec Cleansing?

By Alex Mandossian

email1 It was a warm Friday morning in Kona, Hawaii … and there I was eating my breakfast with five of my TLC friends.

Suddenly, that all-important topic of distractions came up. So I seized the opportunity to ask all five thought leaders the single most important entrepreneurial productivity question that I routinely ask my students, friends, colleagues and even my mentors.

Here’s the question:

“What’s the #1 distraction you inevitably face each day in your personal and professional life?”

They went five-for-five and gave the same answer. It’s the same answer I hear from my students. It’s the same answer I hear from my JV partners, my colleagues and even my mentors.

Survey after survey, Ask Campaign after Ask campaign … Email seems to be everbody’s undisputed #1 distraction in their personal and professional lives!

Imagine that? The #1 distraction entrepreneurs and [Read more…]

Kipling’s 6-Step Secret Dissolves “Writer’s Block”

By Alex Mandossian

rudyard-kipling3 Joseph Rudyard Kipling (1865–1936) was an English author and poet. Born in Bombay, British India (now Mumbai), he is best known for his works of fiction like The Jungle Book.

According to Wikipedia, he is one of the greatest innovators in the art of writing the short story. Kipling was one of the most popular English writers in the late 19th century and he won the Nobel Prize in Literature in 1907.

He is the first English writer to receive the prize and to date he is still its youngest recipient.

As a work-at-home entrepreneur, I believe that Rudyard Kipling’s greatest contribution to the marketing and copywriting world was his Six Honest Serving-Men technique (or “Six Honest Servants” which is more politically correct today).

Whenever he waged an occassional battle with [Read more…]

Short Movie About the Power of “Validation”

By Alex Mandossian

The principle of validation can take on many meanings in English or any other language.

The best definition I’ve come up with (as it relates to human potential) is this 10-word sentence: “A specific acknowledgment of appreciation for a task well done.”

But the most curious thing about validation is that it feels just as good to the person who does the validating as it does to the person who gets validated.

As a trainer and teacher, I feel the most validated if one of my students unexpectedly shows their appreciation by verbally acknowledging the time and effort I put into designing the tele-curriculum.

How and why they show their validation is important to me, but when the validator is specific about what they appreciate about my training, it makes me feel even better.

Key Point: The more [Read more…]

Breaking Through the Far Side of Disappointment

By Alex Mandossian

Wikipedia has an interesting way of definining “disappointment.” If you take a moment to look the word up, here’s what you’ll find:

“The feeling of dissatisfaction that follows a failure of expectations to manifest. It differs from regret in that the individual feeling regret focuses primarily on personal choices contributing to a poor outcome, while the individual feeling disappointment focuses on the outcome.”

Looking back on my own marketing accomplishments, one of the things I’m certain of is that my disappointments inspire me to storm the gates that others gladly sneak past.

When you learn how to handle disapointments – miscommunications, violated expectations or thwarted intentions – as welcomed guests into your business life, you’ll have the mindset of cheerful expectancy of having a breakthrough not long after :-)

If you feel what I’m saying is just a bunch of [Read more…]

Strengthen Strengths, Outsource Weaknesses

By Alex Mandossian

During the final 2 weeks of December, I typically review my goals for the upcoming year. I enjoy the feeling of cheerful expectancy (as Earl Nightingale used to say) I have this time of year.

Your Strengths are your daily activities (the WHATs of your day) that “make you feel strong” according to Cambridge-educated researcher and author, Marcus Buckingham.

In an ideal world, you repeatedly want to focus on strengthening your Strengths and outsourcing your Weaknesses. Buckingham defines a Weakness as an activity that consistently makes you feel weak, drained or bored.

You get it, right?

I got it about 3 years ago when I started to capture, clarify and confirm the daily activities that made me feel strong (my Strengths) and the activities that made me feel weak (my Weaknesses).

Wow! What an eye-opener that was … and it still is!

I encourage you to do the same. It is WHAT you do that consumes your time. Your efficiency of HOW you do things and your internal motivation behind WHY you do those things are not nearly as important to your success as WHAT you do.

You don’t have to believe me. Just grab [Read more…]

Why Marketing Growth Is No “Happy Accident”

By Alex Mandossian

Modern research into a 40-year study (started back to 1971) concludes that “happiness is contageous” (the full story is in Yahoo News).

The same U.K. research team that recently reported how obesity and smoking spreads in networks, now also concludes that the more happy people you know, the more likely you yourself will be happy.

Duh … right?

But please continue reading because I think you’ll discover that finding and focusing on the happy people on your marketing team will create more growth for your business in 2009.

Marci Shimoff reported a similar conclusion during our 65-minute Virtual Book Tour for her runaway best-selling book, Happy For No Reason

(If you want free instant access to that VBT, just type-in [Read more…]

Prospect Pulling Power Utilizing Teleseminars

By Jeff Herring

Let’s take a look at the powerful combination of article marketing and teleseminars, and the time your average prospect spends on each.

Web Page = 30 seconds.

When somebody comes to your website, that’s about all you have to get them involved in some way, and I’m being very, very generous when I say 30 seconds. Some studies say only 7 seconds.

Think about all the work that goes into a website, and you’re doing all that work for 30 seconds.

That’s a lot of work for 30 seconds.

Article = 5 minutes

One of the reasons why article marketing is so powerful is [Read more…]

“Click and Get Rich”

Listen to the Replay…

“Bookinars” Sell Books Faster and Easier

Does Your Email Inbox Need A 60-Sec Cleansing?

Kipling’s 6-Step Secret Dissolves “Writer’s Block”

Breaking Through the Far Side of Disappointment

Strengthen Strengths, Outsource Weaknesses

Prospect Pulling Power Utilizing Teleseminars

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