Rediscover The 100-Year Old AIDA Formula

Pop Quiz:  Of the many advertising formulas around, which one has been time-proven for over 100 years and involves only 4 simple steps?

Answer:  The A-I-D-A Formula.

The 4 steps are simple to remember:  First, you grab your prospect’s Attention (A) about your offer.  Second, you elicit their Interest (I) about your offer. 

Third, you amplify their Desire (D) to purchase your offer.  And fourth, you influence them to take Action (A) and descriminate in your favor with their wallet.

Here’s a quick recap for your review:

A = Attention

I = Interest

D = Desire

A = Action

Easy right?  Not exactly. My experience with the time-honored AIDA Formula is that it’s simple to learn, but not easy to implement.  

Over the years, I’ve observed dozens of veteran marketers (more…)