The 3 “Marketing Paradoxes” Explained (Part 2)

In Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:

“You can’t get adequate distribution of a product until you’ve proven it can sell; but, you can’t prove a product can sell until you’ve gotten adequate distribution in the market.”  

The second Marketing Paradox I want to delineate here is what’s known as the Paradox of Choice. 

In fact, it’s the actual title of a ground-breaking book that belongs in every marketing library called, The Paradox of Choice – Why More Is Less by best-selling author and social psychologist, Barry Schwartz.

Paradox #2: The Paradox of Choice

I define this paradox from a marketer’s perspective as: (more…)