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Home » copywriting secrets » Page 7

Three Tips for Building a Great Workplace

Every leader or management team wants to know how to build and run a successful workplace, but for some, it’s hard to know what to focus on. I wanted to take some time to share a quick video from Entrepreneur Magazine that highlights three tips for building a great workplace. Before you watch the video, look over this brief summary of the tips:

Tip #1: Practice humility, and actually treat your employees as colleagues.

Tip #2: Hire the best talent you can.

Tip #3: Preach and practice a clear vision with a strong set of values.

For an explanation of each of these tips, (more…)

How List Building is Just Like Learning How to Fish For a Lifetime

Every successful internet marketer knows that their most valuable asset is their list. Not their computer, not their products. Their list.

The principles of successful list building go back to the old adage that says, “Give a man a fish and he has a meal. Teach a man (or woman) how to fish, and he has a meal for a lifetime.”

Learning to fish (list build)

You profit for a lifetime when you know how to fish, or to properly assemble a list. (more…)

5 Ways to Make Your Social Media Strategy More Effective

Even before launching a Facebook page or Twitter account for your business, you need to take the time to develop a social media strategy that will help you accomplish the specific goals you have for creating a presence on social media.

Too often businesses rush into creating accounts or pages on social media sites without really having a plan. In order get the most out of social media, you need to put some time and energy into coming up with a strategy that will work for you and your business.

In order to make your social media strategy more effective, follow these five simple tips:

1. Be Consistent. This tip goes hand-in-hand with developing a strategy before launching your social media accounts/pages. In order to have an effective and successful presence on social media, you need to allocate the time and energy it takes to be consistent. This means having a plan for how much time you’re willing to spend managing your social media sites, when you plan on updating your sites, and figuring out what kind of updates you want to share with your community. Once you create a place for people to go to learn more about you and interact with each other, you want to make sure your community isn’t disappointed with the lack of updates you share with them. In order to boost the effectiveness of your social media efforts, your time and engagement on social media should always be consistent.  (more…)

The Top 3 Benefits of Adding TeleSeminar Marketing in Your Business

TeleSeminar Marketing is a great way to increase your sales and profits, especially during economic slumps. While that is easy to say, now I’m going to prove it to you by identifying and explaining the top 3 benefits of adding TeleSeminar Marketing to your marketing mix.

Top 3 Benefits of TeleSeminar Marketing

While there are many, many advantages of TeleSeminar Marketing, here are the top 3 in my experience:

TeleSeminar Marketing Benefit #1 – One to Many – The traditional model of marketing and sales is the one to one model. One person sits down with or gets on the phone with one other person to try to market to them and make a sale.

It’s truly amazing to me how so many people still follow the one to one model, even online. The one to many model is simple more efficient and reaches for people in the same amount of time. (more…)

How To Boost Productivity While You Travel | Productivity Tips

If you’re like me, you travel a lot. Whether your traveling for business or for vacation, it’s important that you learn and understand how to enjoy yourself. Traveling can be stressful. I’d like to offer you a few tips that I use in order to boost my productivity while I travel. Take a look at the video below:
(more…)

The Magic Penny

My good friend, Darren Hardy is publisher of Success Magazine and best-selling author of the Compound Effect.  This commentary post is the first of many I want you to comment and share with your colleagues and friends.

Darren writes: “If you were given a choice between taking $3 million in cash this very instant and a single penny that doubles in value every day for 31 days, which would you choose?

If you’ve heard this before, you know the penny gambit is the choice you should make—you know it’s the course that will lead to greater wealth. Yet why is it so hard to believe choosing the penny will result in more money in the end? Because it takes so much longer to see the payoff.

Let’s take a closer look.

Let’s say you take the cold hard cash and your friend goes the penny route. On Day Five, your friend has sixteen cents. You, however, have $3 million. On Day Ten, it’s $5.12 versus your big bucks. How do you think your friend is feeling about her decision? You’re spending your millions, enjoying the heck out of it, and loving your choice.

After 20 full days, with only 11 days left, Penny Lane has only $5,243. How is she feeling about herself at this point? For all her sacrifice and positive behavior, she has barely more than $5,000.

You, however, have $3 million. Then the invisible magic of The Compound Effect starts to (more…)

Conversations From My Facebook Page

Have you taken some time to visit my Facebook page recently? I’d like to invite you to go there now. There are a lot of great conversations happening that could use your input:

Productivity StrategiesWhat is one of your productivity goals for the week? Share it below. 3 days ago · 5 likes · 12 comments

Productivity StrategiesWhat do you do to make sure you have a productive week from day one? 16 days ago · 8 likes · 10 comments

Productivity StrategiesWhat do you do to inspire people? 20 days ago · 9 likes · 13 comments

(more…)

Discover the Power of Becoming Results-Oriented

Most entrepreneurs are exhausted because they feel like they are busy all the time. They are keeping so many plates spinning at once and believe they must be doing well if they are so busy. And yet they are stunned to realize they are busy and tired and broke.

If you want boost your impact on others, as well as influence the outcomes of your personal and professional life, then start thinking in terms of achieving “results” instead engaging in mundane “activities.” Most entrepreneurial CEOs sacrifice their credibility when they confuse their activities with their accomplishments or “results.”

Any entrepreneurial CEO can instantly boost their credibility and track record whenever they engage in “results-centered” dialogues with their Teams or Vendors. Humor author Dave Barry once said “If we could identify one work in the English language that is responsible for our overall lack of progress that word would be “meetings.”

These kind of meetings are one of the main reasons we can feel busy, tired, exhausted and stressed out, and still be experiencing poor results.
(more…)

Discover the Power of FAQ Templates to Capture More Online Sales

If you want to capture more online sales faster, better and with the least amount of human effort then I encourage you to develop FAQ templates.

What are FAQ templates? Well FAQ stands for Frequently Asked Questions. So FAQ Templates are templates that allow you to include frequently asked questions on your web sites, blogs, and other marketing communications.

Adding FAQ sections to your websites and other marketing communications are often your very best automated sales tools that consistently and repeatedly capture more sales by minimizing resistance.

Whatever your area of expertise, there are frequently asked questions by your prospects and even your members and customers. You discover these FAQs in at least 2 ways:

1. Pay attention to what your prospects and community is typically asking you, and

2. Ask them. Ask them what their questions are, what their biggest challenges are, what they struggle with the most.

Then provide both the questions and answers on your web sites and marketing messages and you have now answered new prospects questions before they have even asked them. This ups your perceived expert status and reduces sales resistance from the beginning.
(more…)

Are You an Inventor Or Improver in Your Business?

“Never invent, always improve.”

This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.

Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”

Here’s one example: Nikola Tesla invented the modern alternating current electric power (AC) systems. Thomas Edison improved it. Telsa died broke. Edison died a millionaire.

Here’s another: Charles Haanel is the true “father of personal development” in my opinion. He invented The Master Key System, yet he died in obscurity acknowledged by only a few loyal followers. (more…)