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How Your “Actionizer” Can Change Behavior
If you’ve heard me speak on stage or on a Teleseminar, then you’re already familiar with my favorite “monetization” mantra: “Marketing changes minds. Promotion changes behavior.”
Read those six words again and again because they’re indelibly etched in your mind, you’ll dramatically improve the results of your presentations.
The key element to “monetizing” your marketing an “Actionizer.” A high value, dramatic action device that inspires, motivates and influences your audience to take physical action.
The $100 poker chip (above) was the “Actionizer” I tested at my Teleseminar Secrets Reunion on March 7th, 2009.
It changed behavior to get people to say “Yes” to the DoublingIncomeSecrets 5-Module Bookinar Series in less than 59 seconds. If you were there see if you can spot yourself. Click the video to see it now.:
[youtube:http://www.youtube.com/watch?v=3DnuzZ_fu_E&autoplay=0 320 240]
Key Point: Before you design any presentation curriculum, it’s important that you write down these 3 verbs:
Think (“mind”) <—— Feel (“heart”) <—— Do (“body”)
Then ask yourself these 3 critical questions: (more…)
Why “Bad Info” Cripples Your Marketing Power
Copywriting legend, Gary Halbert used to say: “Nothing in business (or life) is more expensive than bad information.”
That’s not only true when you’re doing research for your copywriting communications, but it’s also true in your list building and database marketing activities.
“The only thing worse than no information is bad information,” reports Denny Hatch, founder of Who’s Mailing What?
As it relates to database marketing, “at least with no information you know exactly where you stand. Bad information will always destroy a program,” Denny adds.
Bad advice typically leads to (more…)