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How to Overcome Opportunity Seeker’s Disease (Part 1)
How is your year going so far? Have you achieved your New Year’s “business growth” resolutions you made back in late December or January? Or, did you give up on them because they seem out of reach?
Only you know the answer to those questions. But if you feel stuck with growing your business, this is the perfect moment to ask yourself the two critical questions management philosopher, Peter Drucker often asked business owners:
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“What business are you really in?”
- “How is the business doing?”
Today’s marketing lesson is not about your Purpose or your Passions or even your Profits. It’s about a disease that infects hundreds of thousands of entrepreneurs who consider themselves “lifelong learners,” yet they’re still unable to answer either one of Drucker’s questions.
This disease relentless distracts entrepreneurs daily. It consistently (more…)
3 Marketing Lessons Learned From Geese
Entrepreneurs can learn a lot from geese. The next time you see geese fly overhead, take a closer look at “how” they fly and you’ll discover “why” they can fly farther, faster and with less effort.
Got 2 minutes, 17 seconds to spare right now? Grab your mouse, click on the picture below and watch this clever video.
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As each goose flaps its wings it creates an uplift for the other geese that follow. By flying in a “V” formation the whole flock adds 71 percet of extra flying range.
Lesson #1: Entrepreneurs who build reliable teams, “vendor networks” and strategic alliances accelerate the growth of their businesses faster, better and with less effort.
When a goose falls out of formation it feels the drag and resistance of flying alone. Every goose quickly moves back into “V” formation to take advantage of the lifting power of the other geese in front.
Lesson #2: Entrepreneurs who willingly accept feedback from their target market accelerate the growth of their business faster, better and with less effort.
When the lead goose tires, it drops back into the formation and another goose flies to the point position. The geese flying in formation honk to encourage those up front to keep up with their speed.
Lesson #3: Entrepreneurs who “honk” at their team members and vendors with encouragement accelerate their personal productivity and business growth faster, better and with less effort.
When a goose gets sick, two geese drop out of formation and follow it down to assist and protect it. Entrepreneurs who protect their their teams can grow their businesses even during economic downswings.
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CASE STUDY: The “Irresistible Rebate” Offer
Since 2001, I’ve utilized an electronic marketing methodology (combined with “offline” direct mail) called the Irresistible Rebate Offer.
Click here to see a winning example of an Irresistibe Rebate Offer with my good friend and colleague, Brendon Burchard. This promotional method works fast, it’s reliable and very, very easy to execute.
Background: Brendon asked me to promote his “Big Tent” event with internationally best-selling authors, Marianne Williamson, John Gray and world-renowned wealth coach, Bill Harris.
I originally declined as an Affiliate – despite the 90% commission I’d receive on each $97 ticket I sold – because (more…)