Email “FROM” Lines vs. “SUBJECT” Lines

I’ve surveyed thousands of my students about my findings in this post, so please read it carefully.

Here’s the heart of the matter: Whenever you send an email message to your list, to your friends or colleagues, they privately ask themselves these 2 critical questions before taking further action:

1)  WHO is this email from?

2)  WHAT is this email about?

Test this premise with yourself.  The next time you’re about to open-up and read email messages from your Inbox, what question(s) do you privately ask yourself before grabbing your mouse, clicking and reading them?

If you’re like most people I’ve surveyed, the answers are: WHO? and WHAT?

The WHO Question: Answering the WHO? question is easy because it involves the FROM LINE of your email messages.  I recommend that your FROM LINE never changes.  Here’s what mine looks like:

~ Alex Mandossian ~

Specifically, I put a tilda (“~”), then a space, then my first name, then a another space then my last name, then another space, then a second tilda.

That’s it.

I never change my (more…)