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Leverage the Principle of Recommendation
The most powerful persuasion tool is the principle of recommendation. It’s a principle that all entrepreneurs should incorporate into their marketing, because we’re in the midst of what’s been called the Recommendation Age.
The principle of recommendation is not the same as the principle of referral. Recommendations are more active. You’re not just referring; you’re putting your reputation on the line by recommending it.
If you look at the Internet and you go to Amazon.com, what are you allowed to do? You’re allowed to rate a book. When you go to You Tube, what are you allowed to do? You’re allowed to rate a video. When you go to Ted.com, you’re allowed to rate a speech. When you go on social networks, you’re really rating each other just in your commentary.
When writing marketing copy, this means that the new call to action is not Order Now, Buy Now, or Opt-In Now. The new call to action that you want to use is getting people to comment and share.
By getting people to comment and share, you get them to (more…)
When to Innovate
Just the other day, I was listening to a recording of a speech by Joe Sugarman* and Joe said, “One good path to success is to learn all the proven rules and meticulously follow them. Another path is to occasionally break all the rules, because breakthroughs come only from breaking rules.”
Resonates with me … as you know, I wrote a whole book based on breaking rules.
On one hand, I’m cautious about innovation; pioneers usually come home full of arrows; it’s often costly and time consuming…and I am always much more interested in “what works” than a new idea.
However, as Joe said, OCCASIONALLY, or I might say, at carefully chosen time, you have no alternative but to be the pioneer in order to move forward and in order to (more…)
How to Spot Vendors Who Are “Drivers”
Outsourcing is one of the best ways to increase your productivity as an entrepreneur. But the type of vendor you choose can make or break the gain you realize. The wrong vendors may save time in performing certain tasks, but require you to invest additional time in supervising and motivating them.
For best results, I look for vendors who are “drivers.” The fastest way to describe a driver is to borrow a definition I once saw on Wikipedia for entrepreneur: “Someone who boosts productivity from a lower to a higher level.”
Here are four ways to spot a driver when evaluating vendors:
- Drivers initiate. They self-start without extra supervision. In fact, they don’t have any supervision. They just drive. If they can’t contact you in phone or by person, they don’t get discouraged. They just keep driving.
- Drivers don’t get discouraged if other team members – in other words, their own colleagues – fail to meet their deadlines. It doesn’t matter to them. They just keep driving.
- Drivers report, question, and update you on their current progress, and they (more…)
What Happens When You Just Market? Nothing!
Watch this video (above) if you want to once-and-for-all discover why your marketing skills are not enough.
If you want to monetize your presentations faster, better and easier, then it pays to learn how to develop and more effectively utilize your promotional skills.
Promoters are the “rainmakers” of the business world because they have the ability influence their most skeptical prospects to take action (by voting with their wallets) and become loyal customers.
The video above will take just 12 minutes out of your day, but what you discover may change your presentation style (and annual income) forever.
Take a look at the video now and then please give me your feedback in the comment section (below).
“Beyond Chronic Pain”
 Rebecca Rengo |
Listen to the Replay…
During this 1-hour Virtual Book Tour, Rebecca Rengo tells the story behind her book, Beyond Chronic Pain. The book’s promise is “A get-well guidebook to soothe the body, mind and spirit.”
Click here to add this book to your library.
Why An Article-A-Day Keeps The Recession Away
Article marketing has recession-proofed my online businesses. I know that is a big claim, and lots of people are talking about how to recession-proof your business right now.
Read on to discover how to really do it with Article Marketing and the article-a-day strategy. Here are 7 ways an article-a-day can recession-proof your business:
1. Extend your reach – I like to call my articles my “international evergreen article agents.”
My articles allow me to reach all over the world into many markets that I could not have reached in any other way. And they are evergreen, which means they are out there forever, delivering good information with links back to my websites and blogs.
For example, just one of my articles published online in August of 2005 still receives an average of (more…)
“How To Be A Sales Superstar”
 Mark Tewart |
Listen to the Replay…
During this 1-hour Virtual Book Tour, Mark Tewart tells the story behind his book, How To Be A Sales Superstar. The book’s promise is “Break all the Rules and Succeed While Doing It.”
Click here to add this book to your library.
The “Magic Formula” Revisited
Whether you want to improve your marketing communications with the spoken or written word, I believe one formula – The Magic Formula – is your fastest, easiest and most reliable tool to influence more prospects and customers.
The Magic Formula was first developed by Dale Carnegie and in three simple steps it’s everything you need to know to become an incredibly poised, polished and masterful communicator – online or offline!
Here’s the formula in its simplest form:
STEP 1: Incident – What specific incident inspired the purpose surrounding of your topic?
STEP 2: Action – What specific action do you want your listener/reader to take?
STEP 3: Benefit – What specific benefits will your listeners/readers gain as a result of taking action?
It doesn’t matter if you’ve read How To Win Friends And Influence People or if you want to become a professional speaker. Carnegie’s Magic Formula is time-tested to hold any audience’s attention from the first time you utilize it.
The formula is practical communication tool that ensures immediate action taken by your listeners/readers. Make it your secret to begin to dramatically improve the pulling-power of your websites, teleseminars and online videos.
You’ll be surprised and even thrilled by how frequently you find yourself reaching for this powerful technique to help you achieve your goals faster and boost the impact of your personal influence.
“The Power of Story”
 Jim Loehr
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Listen to the Replay…
During this 1-hour Virtual Book Tour, Jim reveals the story behind his book, The Power of Story.
This remarkable book’s promise is “Rewriting Your Destiny in Business and in Life”.
Click here to add this book to your library.
So … What’s Your Story?
In his groundbreaking new book, Dr. Jim Loehr, New York Times bestselling co-author of The Power of Full Engagement, examines the way we tell stories about ourselves to ourselves.
“When you change your story, you will transform your business and personal life,” writes Dr. Loehr.
Click here to get free instant access to my Virtual Book Tour (VBT) on The Power of Story with Jim Loehr and be sure you also tell a friend or colleague whom you feel needs to rewrite their story 😉
Because I’ve devoured his new book – 3 times – I want you to eavesdrop in on this VBT and hear me grill Jim on these fascinating topics:
Page 39: “Why the premise of your story becomes the purpose of your life…”
Page 74: “What the “Because I Can” syndrome is and how it can cripple you!”
Page 122: “The 2 voices of storytellers – which one most likely requires rewriting…” <– This is a biggee!
Page 137: “How the 3 rules of storytelling can change your life forever!”
Page 155: “Why multi-tasking depletes your energy and lowers productivity…”
And much, much more!
Request: Click here to get free instant access to this event and please choose to participate in our worldwide “ASK” campaign.
Just type-in a “Yes please” or “No thanks” in the Q&A Box (at the bottom of the page) to indicate if you’d like me to conduct a 5-Module Teleseminar Series with Dr. Loehr in the future. Many thanks!