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During the third week in December each year, I send out a holiday video message that stars our son, Gabriel and daughter, Breanna.
The ONE this year is my absolute favorite. It was inspired by a life-lesson statement from Reginald Poitier, father of actor Sidney Poitier.
Turn-up your speakers and click: www.HolidayGreetings2008.com
When you’re done watching it, post your comment so my kids can read it and feel free to forward this message to another dad.
Happy Holidays!
In Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:
“You can’t get adequate distribution of a product until you’ve proven it can sell; but you can’t prove a product can sell until you’ve gotten adequate distribution in the market.”
In Part 2, you learned about the Paradox of Choice which I defined as:
“The more choices you have, the more paralyzed you become as a result of your inability to make clear buying decisions. The more indecisive you become, the less freedom you have in making buying decisions.”
In Part 3 (what you’re reading now), you’re about to discover [Read more…]
According to Wikipedia, the “decoy effect” (also known as the “asymmetric dominance effect”) is the phenomenon whereby consumers change their preference between two options when also presented with a third option that is asymmetrically dominated.”
In plainer language, here’s the way decoys are utilized daily during consumer experiences.
Scenario 1: You order a medium-size Pepsi at the movies for $2.75 and the person behind the counter asks, “Would you like a large for just 25 cents more?” You say, “Yes”… that’s the decoy effect.
Scenario 2: You’re sitting at the bar in an airport terminal waiting for your plane to board. As soon as you order your $7 cocktail, the bartender smiles and says, “Want a double-shot for just $2 more?” You say, “Yes”… that’s the decoy effect.
I have no idea what your consumer response would be in similar circumstances, but I do know from my own experience [Read more…]
Strengthen Strengths, Outsource Weaknesses
Your Strengths are your daily activities (the WHATs of your day) that “make you feel strong” according to Cambridge-educated researcher and author, Marcus Buckingham.
In an ideal world, you repeatedly want to focus on strengthening your Strengths and outsourcing your Weaknesses. Buckingham defines a Weakness as an activity that consistently makes you feel weak, drained or bored.
You get it, right?
I got it about 3 years ago when I started to capture, clarify and confirm the daily activities that made me feel strong (my Strengths) and the activities that made me feel weak (my Weaknesses).
Wow! What an eye-opener that was … and it still is!
I encourage you to do the same. It is WHAT you do that consumes your time. Your efficiency of HOW you do things and your internal motivation behind WHY you do those things are not nearly as important to your success as WHAT you do.
You don’t have to believe me. Just grab [Read more…]