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The Power and Influence of “Marketing Lexicons”
If you want to burn your brand into minds of your students or customers … then I encourage you to begin thinking about creating your own marketing “lexicon” (vocabulary) in order to develop your own Glossary of Terms.
By so doing, you’ll automatically create your own vocabulary or language that instantly and automatically separates you from your competitors or rivals. Yet most info marketers fail to see the power of developing their own marketing lexicon.
But once you create a new vocabulary to amplify your marketing message (Tim Ferriss does with his 4-Hour Work Week blog and book), you almost instantly become an expert by “defining” your ideas.
Resource: www.AlexMandossianToday.com/glossary
Glossary: A “lexicon” is the mental vocabulary in another person’s mind for a specific language, social class, field, industry or glossary that communicates, organizes and pre-defines new ideas or concepts.
What’s Your Speed of TRUST?
In 2006, my good friend Stephen M.R. Covey wrote his international best-seller, Speed of Trust – The One Thing That Changes Everything.
“Trust is common to every individual, relationship, team, family, organization, nation, economy and civilization is the least understood, most neglected and underestimated possibility of our time.”
Stephen also makes this critical observation: “Trust impacts us 24/7, 365 days a year. It affects the quality of every relationship, every communication, every work project, every business venture, every effort in which we are engaged.”
From my own marketing experience … all 349 pages of that remarkable book can be summed up with this Marketing Formula: (more…)
Why Dive at the “Rocks” and NOT the Water?
Remember those old Wide World of Sports specials on Saturday afternoons?
One of my favorite events was the Acapulco cliff divers. These guys would scale a steep, rocky, cliff side about 120 feet in the air and then perform beautiful “swan dives” into the crashing surf below.
Before each dive, the divers watch the surf below rise and fall…rise and fall…rise and fall…sometimes for several minutes before taking their leap of faith. They have to time their jumps perfectly to hit the water at the precise moment the surf is at its highest point.
That way, they have a nice cushion of water to plunge into…one that was far from the rocks beneath. But the most interesting thing of all is this: (more…)
Listen to 44th Minute of April 16th Tele-Training!
I’ll tell you more about that “44th Minute” in a moment … right now, as you’re reading this blog post, please clear your calendar for Wednesday, April 16th at 6pm Pacific (9pm Eastern)
On that special evening, I want you to join James Malinchak and me for a private, live 90-minute Teleseminar on how to be a BIG Money Speaker and legitimately make $250K+ (year after year) in the most untapped public speaking niche most entrepreneurs overlook.
This live Tele-Training is a content-rich preview call for the 4-day speaker training happening at the world-famous Golden Nugget Hotel in Las Vegas, NV on May 1st-4th.
And during the 44th Minute of that Teleseminar, I’m going to make a special offer – if you listen live – I’ve never made before.
Click here to get registered early for the April 16th Teleseminar.
HINT: My special offer is worth over $12,000 and involves (more…)