Archived Posts
Tag Cloud
The 3 “Marketing Paradoxes” Explained (Part 2)
In Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:
“You can’t get adequate distribution of a product until you’ve proven it can sell; but, you can’t prove a product can sell until you’ve gotten adequate distribution in the market.”
The second Marketing Paradox I want to delineate here is what’s known as the Paradox of Choice.
In fact, it’s the actual title of a ground-breaking book that belongs in every marketing library called, The Paradox of Choice – Why More Is Less by best-selling author and social psychologist, Barry Schwartz.
Paradox #2: The Paradox of Choice
I define this paradox from a marketer’s perspective as: (more…)
“Cracking The Millionaire Code”
 Mark Victor Hansen and Robert G. Allen |
|---|
Listen to Virtual Book Tour…
Mark Victor Hansen is a prolific writer with many popular books such as The Power of Focus, The Aladdin Factor, Dare to Win and others.
During this 1-hour Virtual Book Tour, Mark and Bob reveal the story behind their latest book, Cracking The Millionaire Code. The book’s promise is: “Your Key to Enlightened Wealth”.
Click here to add this book to your library.