Why “Bad Info” Cripples Your Marketing Power

Copywriting legend, Gary Halbert used to say: “Nothing in business (or life) is more expensive than bad information.” 

That’s not only true when you’re doing research for your copywriting communications, but it’s also true in your list building and database marketing activities. 

“The only thing worse than no information is bad information,” reports Denny Hatch, founder of Who’s Mailing What? 

As it relates to database marketing, “at least with no information you know exactly where you stand. Bad information will always destroy a program,” Denny adds.

Bad advice typically leads to (more…)