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CASE STUDY: “Back-2-Back” Launch Methodology

By Alex Mandossian

Hosting two Tele-Clinics (Back-2-Back) can lead to long-term profits…

Story Behind Tele-Clinic #1: On July 7th, 2008 I purchased a URL www.NewAmazingSoftware.com which is a “forwarding” URL to track the opt-in conversion of a “squeeze” page for a free Teleseminar.

I’ll refer to it in this CASE STUDY as Tele-Clinic #1 because it’s the first of two Tele-Clinics on Thursday evening, July 17th.

Tele-Clinic #1 is scheduled at 5pm Pacific (8pm Eastern) and it even has an online “step-by-step” tutorial you can experience now by visiting: www.SmartStartSitePreview.com

Story Behind Tele-Clinic #2: On April 23rd, 2008, I took out my handy FlipVideo player and created a 15-minute impromptu video of the actual “Limo Consultation” Wayne Van Dyck paid me for. (It’s the video on this post!)

This is a time-proven marketing strategy I’m utilizing more and more for product launches and I call it [Read more…]

“The Answer”

By Alex Mandossian

John Assaraf & Murray Smith

Listen to Virtual Book Tour…

John Assaraf is an international bestselling author, lecturer and consummate entrepreneur with a passion for brain research
and quantum physics

Murray Smith has built more than a dozen of his own businesses and helped hundreds of other business owners increase revenues, profits and value.

During this Virtual Book Tour, Murray and John tell the story behind their book, The Answer. The book’s promise is “Grow Any Business, Achieve Financial Freedom, and Live An Extraordnary Life”.

Click here to add this book to your library.

You Are “The Message”

By Alex Mandossian

“The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium imbeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

The phrase was first introduced in his most widely known book, Understanding Media: The Extensions of Man, published in 1964, which was also the year I was born :-)

McLuhan proposed that media itself, not the content carried, should be the focus of the communication.

Well, I don’t agree. I think the Messenger is the Message. You, as the content provider, are the Message. Check out what I mean here on this 5-minute video: www.HubAndSpokeVideo.com

You don’t have to agree with me, but I do want you to [Read more…]

“Improver” or “Inventor” in Your Business?

By Alex Mandossian

“Never invent, always improve.”

This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.

Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”

Here’s one example: Nikola Tesla invented the modern alternating current electric power (AC) systems. Thomas Edison improved it. Telsa died broke. Edison died a millionaire.

Here’s another: Charles Haanel is the true [Read more…]

“Strength For Life”

By Alex Mandossian

Shawn Phillips

Listen to Virtual Book Tour…

Instrumental in building the industry of performance nutrition, Shawn most recently created the Full Strength Premium Nutrition Shake, pioneering a brand new category known as “fast performance food.”

Shawn is also the creator of Focus Intensity Training, a system integrating body and mind; blending the depth of Eastern traditions with the Western form and function of strength training.

During this 1-hour Virtual Book Tour, Shawn reveals the story behind his book, Strength For Life. The book’s promise is “The Fitness Plan for the Rest of Your Life”.

Click here to add this book to your library.

“The Freedom Formula”

By Alex Mandossian

Christine Kloser

Listen to Virtual Book Tour…

Christine has been an entrepreneur since 1991, when she knew the moment she received her first check directly from a client, that an entrepreneurial lifestyle was the only option for her. Having faced the ups and downs of 17 years of business

ownership (including near bankruptcy) she has come out ahead. And, now dedicates her work to helping other entrepreneurs avoid the pitfalls she made by teaching them how to blend passion and purpose with bottom-line profit.

During this 1-hour Virtual Book Tour, Christine reveals the story behind her book, The Freedom Formula. The book’s promise is “How To Put Soul In Your Business And Money In Your Bank”.

Recession-Proofing with Article Marketing

By Jeff Herring

One of my favorite shows as a kid was Get Smart. So I was excited to hear about the movie version that opened this summer. The new Get Smart movie got me to thinking about how to get smart with our article marketing efforts.

International Article Agents

Imagine what it would it be like if you could have a 300 to 500 word sample of your expertise spread all over the internet working for you 24/7 all over the world.

Now imagine having ten of those “international article agents.”

Now imagine having 100 of those “international article agents.”

Now imagine being able to [Read more…]

Do You Believe These to be 9 Unarguable Truths?

By Alex Mandossian

Facts or fiction? That’s the question that accompanies this recent email I got from a friend. Maybe you’ve seen it, maybe you haven’t … but I thought it was worth passing along :-)

These should probably be taped to your bathroom mirror where you can read it every day. You may not realize it, but the original “sender” claimed that these are 100% true.

1) There are at least 2 people in this world that you would die for.

2) At least 15 people in this world love you in some way.

3) The only reason anyone would ever hate you is because [Read more…]

“Marketopoly”

By Alex Mandossian

Mark MacKenzie

Listen to Virtual Book Tour…

Mark MacKenzie is the owner of Mark MacKenzie Real Estate Planning, a Phoenix, Arizona, based real estate brokerage that specializes in
providing their clients vital real estate

related information from around the world and within their communities. This information allows those clients to make better informed decisions when making investments.

During this 1-hour Virtual Book Tour, Mark reveals the story behind his book, Marketopoly. The book’s promise is “The Definitive Guide to Beating The Real Estate Recession and Winning at The Game of Investment Real Estate”.

Click here to add this book to your library.

List Building with Articles

By Jeff Herring

Here is what I know with certainty:

If I want more visitors, I write more articles.

If I want more prospects, I write more articles.

If I want more teleseminar listeners, I write more articles.

If I want more customers, I write more articles.

If I want more profits, I write more articles.

And if I want more highly qualified, highly responsive people on my list, I write more articles. I strongly suggest you [Read more…]

CASE STUDY: “Back-2-Back” Launch Methodology

“The Answer”

Listen to Virtual Book Tour…

You Are “The Message”

“Improver” or “Inventor” in Your Business?

“Strength For Life”

Listen to Virtual Book Tour…

“The Freedom Formula”

Listen to Virtual Book Tour…

Recession-Proofing with Article Marketing

Do You Believe These to be 9 Unarguable Truths?

“Marketopoly”

Listen to Virtual Book Tour…

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