The 3 “Marketing Paradoxes” Explained (Part 1)

I’m glad you’re reading this 3-part series because although the three blog posts are in reverse order, I want you to review each one carefully and think about how they impact the growth of your business. 

I believe the 3 Marketing Paradoxes can have a profound impact on your business and marketing activities this upcoming year and many years to come. So it pays to re-read each post a few times to allow the message behind the message to sink in … just like they have for me.

According to Wikipedia, “a Paradox is a true statement that leads to a contradiction or a situation which defies intuition; or, inversely, it can be a contradiction that actually expresses a non-dual truth.”

Marketing is about “changing consumer minds” through the (more…)