Search this Blog
Ask Alex Live!
Subscribe To This Blog
Alex’s Marketing Courses
Archived Posts
You are here:
Home » tom peters

Do You Measure Your “Critical Drivers” Daily?

tom-peters“Drivers” are key metrics that can expand (grow) or collapse (kill) your business or any business.  Critical drivers are those key metrics, tested and tracked daily, that assist you to anticipate the future.

As I once heard Tony Robbins say, “Anticipation is power.”  And I agree.  When you look into the past – each day – you can predict the future of your business.

I’ve read many business management books over the years and one of my favorite quotes comes from Tom Peters says, “Test fast, fail fast, adjust fast.“

The age-old management adage, “You can’t manage what you don’t measure,” was probably first uttered (and discovered) by some bazaar merchant thousands of years ago in Babylon.

Yet it’s still positively accurate today!

In my experience, the easiest step to improve any business to begin measuring the critical drivers in the business and then celebrate and amplify what you want to see more of.  Case closed.

For retailers like Sam’s Club, a core critical driver may be the “dollars-per-square-foot” generated in each store.

For a real estate management organization like Remax, it may be the “number of new agency offices” opened each month.  For an insurance agency, it may mean the “dollars-per-policy” generated, or the “revenue-per-agent.”

The species or types of critical drivers you want to measure is (more…)

Short Movie About the Power of “Validation”

emotional1.jpgThe principle of validation can take on many meanings in English or any other language.

The best definition I’ve come up with (as it relates to human potential) is this 10-word sentence: “A specific acknowledgment of appreciation for a task well done.”

But the most curious thing about validation is that it feels just as good to the person who does the validating as it does to the person who gets validated.

As a trainer and teacher, I feel the most validated if one of my students unexpectedly shows their appreciation by verbally acknowledging the time and effort I put into designing the tele-curriculum.

How and why they show their validation is important to me, but when the validator is specific about what they appreciate about my training, it makes me feel even better.

Key Point: The more (more…)