If you want to consistently capture more “heart-centered” testimonials from your customers, clients or students, then ask them to give you their endorsements with the “Before/After/After” format.

Good testimonials are in the “Before/After” format and lack pulling-power or high-impact.

Great testimonials utilize the “Before/After/After” format and have “heart-centered” power and greater impact.

Resource: www.TestimonialTemplate.com

Glossary:  The “Before/After/After” testimonial is your customer’s experience of what their life was life BEFORE utilizing your product, immediately AFTER utilizing it, and what their life is like TODAY.